a New York look, reimagined.

iseder® is an independent New York fashion label founded in 2022 by Taylor-Paige Garvin and Sharon Mishiev. Shaped by their experiences as artists born and raised in the city, the work explores how memory, culture, and identity become clothing.

Each collection brings lost heritage into conversation with New York's present-day edge. Unconventional silhouettes, tactile textiles, and graphic interventions recast familiar wardrobe forms as expressive, pragmatic ready-to-wear.

Designed and developed in New York, every piece is made to hold presence in the everyday: experimental in construction, precise in purpose, and individual in spirit.